Each component of the ESP system (pump@ motor@ intake@ seal or protector@ cable@ switchboard@ etc.) is discussed in some detail as far as what must be considered for the best selection at a desired rate and well conditions. Examples are given to illustrate the basic design procedure and illustrate how PVT correlations@ multiphase flow correlations@ and inflow performance relationships are used. Summary designs and computer examples using the detailed design principles are presented which show how design considerations fit together@ and how tools such as computer programs allow faster solutions resulting in easier trial and error calculations for optimization of designs and study of existing installations. Topics such as PVT correlations@ multiphase flow correlations@ and inflow performance relationships are discussed in the appendices.