This document specifies ITU-T Recommendation H.264 | ISO/IEC International Standard ISO/IEC 14496-10 Advanced video coding. Purpose This clause does not form an integral part of this Recommendation | International Standard. This Recommendation | International Standard was developed in response to the growing need for higher compression of moving pictures for various applications such as videoconferencing@ digital storage media@ television broadcasting@ internet streaming@ and communication. It is also designed to enable the use of the coded video representation in a flexible manner for a wide variety of network environments. The use of this Recommendation | International Standard allows motion video to be manipulated as a form of computer data and to be stored on various storage media@ transmitted and received over existing and future networks and distributed on existing and future broadcasting channels.