This draft standard aims at: a) guiding and giving ideas for leaders, managers, and teams to plan deployment of value management approaches and effective application of value management methods; b) helping organizations improve performance, productivity, profitability and effectiveness; c) addressing value management at the managerial level; d) supporting people in strengthening value culture; e) giving guidance for strengthening implementation and practice of value management and value management methods at different levels within the organization; f) identifying the conditions for effective value management; g) giving guidance and set requirements for improving value based decision making and organizational governance in strategy, tactics and operations; this includes consideration of subjects such as: strategic analysis; positioning in the market; operational activity identifying and responding to strategic intelligence; h) stimulating and supporting Innovation; and i) establishing a basis for developing training and certifying procedures for individual competences in value management.