将计划行为理论扩展到预测并推动购买公共交通票的订阅
Extending the theory of planned behavior to predict and nudge toward the subscription to a public transport ticket
作者:Andrea Lucia Hauslbauer;Jens Schade;Corinna Emmely Drexler;Tibor Petzoldt;
关键词:Nudge,Default,Social nudge,Environmental concern,Mobility behavior,Commute,Theory of planned behavior,Modal shift
DOI:https://doi.org/10.1186/s12544-022-00528-3
发表时间:2022年
- 文献详情
- 相似文献
摘要
简介为了减少机动私家车的污染,需要向更可持续的模式(例如公共交通)转变。实现这一目标的第一步是订阅公共交通票。研究人员调查了计划行为理论的扩展版本是否适合预测公共交通车票的订购情况,以及环境问题(许多可持续交通方式的广告渠道)是否发挥着重要作用。进一步研究了助推是否是说服员工订阅所提供门票的有效措施。助推通过改变个人在做出决策时面临的信息集来鼓励期望的行为;在本文中,这包括有利的违约和对社会规范的操纵。由于助推缺乏连贯的理论,因此测试了这些助推是否可以整合到上述理论中。方法通过在线实验,参与者(N = 373)被随机分配到不同的助推条件或一个控制条件。调查问卷模仿了一份工作合同,包括支持或反对订阅门票的决定。结果结构方程模型的结果表明,该理论很好地预测了购买决策,但环境问题的影响却令人惊讶低的。大多数车票是在默认情况下购买的,但没有达到统计显着性。讨论和结论讨论了交通部门助推的局限性,以及通过环境视角宣传公共交通的有效性。
Abstract
IntroductionTo reduce pollution from motorized private cars, a modal shift toward more sustainable modes, such as public transport, is desired. A first step to achieving this is the subscription to a public transport ticket. It was investigated if an extended version of the theory of planned behavior is suited to predict subscription to a public transport ticket, and if environmental concern—the channel through which many sustainable transport modes are advertised—plays a significant role. It was further examined if nudging serves as an effective measure in convincing employees to subscribe to the offered ticket. Nudges encourage desired behaviors by changing the information set that individuals face when taking decisions; in this paper, this includes favorable defaults and the manipulation of the social norm. Since nudges lack a coherent theory, it was tested if these nudges can be integrated into the aforementioned theory.MethodBy means of an online experiment, participants (N = 373) were randomly assigned to different nudging conditions or a control condition. The questionnaire mimicked a working contract, including the decision for or against a subscription to the ticket.ResultsResults of structural equation modeling revealed that the theory predicted the purchase decision well, yet the impact of environmental concern was surprisingly low. Most tickets were purchased in the default condition, but no nudge reached statistical significance.Discussion and ConclusionThe limitations of nudging in the transport sector are discussed, along with the effectiveness of advertising public transport through an environmental lens.
-
Urban (UMaaS) and rural (RMaaS) mobility as a service (MaaS): practical insights from international practitioners and experts
引用量:0发表时间:2024年
-
How can on-street parking regulations affect traffic, safety, and the environment in a cooperative, connected, and automated era?
引用量:0发表时间:2024年
-
Actualizing sustainable transport: the interplay between public policy instruments and shared mobility providers’ business models
引用量:0发表时间:2024年
-
A scoping review on the conceptualisation and impacts of new mobility services
引用量:0发表时间:2024年
-
Why do we rely on cars? Car dependence assessment and dimensions from a systematic literature review
引用量:0发表时间:2024年
-
Ride2Rail: integrating ridesharing to increase the attractiveness of rail travel
引用量:0发表时间:2024年
-
Assessing the intention to uptake MaaS: the case of Randstad
引用量:0发表时间:2024年
-
Synchromodal transport re-planning: an agent-based simulation approach
引用量:0发表时间:2024年
-
A data-driven prioritisation framework to mitigate maintenance impact on passengers during metro line operation
引用量:0发表时间:2024年
-
Assessing potential sustainability benefits of micromobility: a new data driven approach
引用量:0发表时间:2024年